About
I am a graphics designer and visual artist. After many years of experience, I am now working as a creative and art director in collaboration with designing creative teams.
My primary strength is ideation in the projects and art directorial to develop the starting idea into the execution phase.
My experience in design, ranging from junior designer to creative designer, has provided me with a mastery of the investigation and visual execution of a project.
Expertise
Skills
- - Interface Design
- - Interaction Design
- - Design Systems
- - Design Management
- - Icon & Illustration Design
- - Usability Evaluation
Tools
- - Photoshop
- - Illustrator
- - InDesign
- - After Effects
- - Figma
Hobbies
- - Psychology
- - Crypto
- - NFT
- - Movies
- - Music
- - Drawing
- - Photography
Experiences
2008 - 2011
Diox Chainstores
My interest in practical experience in designing led to my first professional collaboration during my second year of studying at the university. My mission in the project was to design the visual identity and extend it to the whole design space of the company.
After a while, the identity was promoted in the urban advertising spaces such as billboards, posters, etc. The numerous small projects defined within the main project let me develop my professional knowledge and became a platform for progression in my career path.
2010 - 2012
Karafarin Insurance
My second project was ordered by one of the biggest insurance companies in Iran. In this project, my mission was to design advertising campaigns in order to keep the company up-to-date and prevent it from fading away in competition with the newer brands in the field. One of the campaigns I designed was presented at The Biennial Of Poster Bolivia BICeBé 2013.
2012 - 2017
Iran Telecommunication Systems
Tehran Telecommunication Systems
Several years of cooperation with the Telecommunication Company of Iran and Tehran led to a new chapter in my professional skills and career path. My role was ideation and designing several advertising campaigns for different services in various media all over the country.
Using the wide range of media owned by the company, I could delve deeply into the influence of advertisements on the target audience and sales.
2013 - 2015
Mahnam – Food & Beverage Co.
Pegah – Dairy Product Co.
Loura Pistachio – Premium Iranian Pistachio Co.
Since I lacked this kind of working experience, I was interested in cooperating with such companies that were among the best in their field of activity. My mission was to redesign the visual identity, design new packages, and create product introduction campaigns.
Comma Studio
In 2014, I hired two designers and established a company called Comma Studio to develop my business.
2016 - 2018
Rightel – Mobile Network Operator Co.
2000 – Payment Enabler
Rightel is one of the most prominent communication and mobile network operator companies in Iran, renowned for its innovative services; it was the first company to bring 3G technology to the country. The company included a professional team that had conducted extensive market research and therefore had gotten their hands on comprehensive information about their advertising goals.
My objective was to design campaigns and structure an integral arrangement of branding advertisements. The specialized atmosphere of the company helped me develop my abilities in carrying out research before starting the project.
2017-2019
Larindar – Furniture Designer and Manufacturer
Behsazan – Classic wooden door, Window & Kitchen
Belsino – Baby sleep Products
Miniature – Modern Wooden Door, Window & Kitchen
Over the years, I managed to create a successful personal brand which allowed me to be supported by the customers, and therefore I could present more innovative thoughts or even redesign an identity. My experience in working with these companies as an advertising advisor or designer was focused on designing visual identities and promoting them in the media.
2019 - 2020
Melat Bank – Among the largest banks in the Middle East
Cooperating with banks is considered one of the golden opportunities for graphics designers in Iran’s advertising industry. This is a sensitive professional field in which one single mistake may cause serious financial consequences for employers.
My mission was to ideate and design advertising campaigns to promote the bank’s customer service. These advertisements were mainly presented on billboards throughout the city.
2021
Awarness Ads Agency
I’m currently working as an advertising advisor for multiple brands. I am also the creative director at Awareness advertising company, where I lead and train creative and visual teams.
During the years I worked as a freelance designer, I added many other designers to the projects and collaborated with them in implementing ideas.
Published Work
2019
Featured in Silver Cypress 3 – The 3rd Biennial of Iranian Graphic Designers Society
2017
Featured in Silver Cypress 3 – The 3rd Biennial of Iranian Graphic Designers Society
2018
Featured in the 4th block/ico-D book
2017
Published work and interview in Forsat-e Emrooz Newspaper
2017
Featured work in Etemad Newspaper
2016
Published interview with Roozrang Newspaper
2012
Published interview in Panart newsletter
Exhibitons
2005
Ivan-e Sepid Group Painting Exhibiton
2008
University of Fine Arts Group Painting Exhibiton
2008
Imam Ali Museum Group Painting Exhibiton 2008
2009
Hand Print Group Exhibiton – Gallery of University of Tehran
2013
The Biennial of the Poster Bolivia BICeBe’ Group Exhibiton
2013
TIDC Poster Festival – Taiwan International Design Competition Group Exhibiton
2016
The 2nd Shenzhen International Poster Festival Group Exhibiton
2018
ECO Poster The 4th Block Festival Group Exhibition – Ermilov Art Center, Kharkov, Ukraine