Indigo
Client
Personal Project
Year
2021
Category
Newborn & Infant Clothing
Type of Work
Digital Painting
The selection of the whale as the dominant element of the logo was the reflection of many factors. Since using animals as the logo for children’s products is customary, additional reasons were taken into consideration to avoid the overused cliché. Inspired by the name of the brand, I chose the whale, an inspiration for creative work in many fields, from music to literature, because it correlated with the ocean.
The whale is one of the most eminent symbols of the sea and the color deep blue.
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