Magic in Your Hand
Campaign for the personnel of the Tehran Communications System, to promote better working conditions for the staff using accommodational offers, while emphasizing on their ability with the slogan “Magic in Your Hand ”.
Client
Tehran Telecommunication Systems
Year
2014
Category
Newborn & Infant Clothing
Type of Work
Poster
Choosing the whale as the dominant element of the logo was in debt to many factors. Since using animals as the logo for children products is customary, additional reasons were taken into consideration to avoid falling into a cliché. Inspired by the name of the brand, the whale was chosen as it resembles the ocean best. Being an inspiration of creative work in many fields, from music to literature, the whale is the one of the most eminent symbols of the sea and the color deep blue.
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